Fashion is the popular visual aesthetic expression in a given time and geographical area and at a given context, specifically in footwear, clothing, cosmetics, hair styling, body proportions, fashion accessories, and personal style. One who identifies with the aesthetics of fashion considers fashion to be the visual language of the culture. The variety of fashion materials and styles and their application are so diverse that it can be considered to be the language of fashion. Therefore, the choices made on the basis of fashion are determined by the cultural norms and expectations of the people involved.
The youth of today have an enormous influence on the visual culture. They are the most influential consumers of fashion merchandising and represent a significant proportion of the buyers of fashion goods. Young people wear what they want to look fashionable and give an aesthetic appearance to themselves. If a product looks stylish on the model or on the glossy magazine cover, it will not look stylish or fashionable on the real person. To get across this point, it is important for the fashion industry, both big and small, to constantly redefine and re-design their fashion products to meet the changing needs of the contemporary youth.
For young people, fashion is more than just dressing up. It involves an attitude and a mindset. Just as children take on the appearance and characteristics of adults in order to create a different identity, the young people imitate the mannerisms, the preferences, the fashion preferences of other young people. This is why clothes for men and women are different and not just because of their outer physical traits (skinny, dark, short, tall). It is because they adopt the fashion design that they perceive to be appropriate for their gender and age.
This has led to a situation where young people are influencing the fashion design that they are exposed to. They are creating their own visual language that is already reflected in the emerging fashion designs. It is this influence that is influencing the way men and women’s dress.
This also explains why a lot of changes are taking place in the world of fashion design. Sometimes it is hard to keep up with the rapid changes in fashion. Trends come and go; designers adapt and modify their designs based on what works and what doesn’t work. New clothing ideas and prints are created almost every day.
If the current fashion design trends continue to evolve, it will affect men and women in different ways. However, if it remains static, young people will always have the chance to find unique and interesting clothes. And it is for sure that, even if the changes are fast and sharp, young people will still have something that they can call their own.